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Preferred term

media consultants  

Definition

  • Media consultants in political campaigns are a specialized group of political consultants who specialize in the production of and advice about the media aspects of a campaign. As an amateur vocation, “political adviser” probably dates to the formation of groups in hominid populations, or at least to their acquisition of language. [Source: Encyclopedia of Political Communication; Media Consultants]

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URI

https://concepts.sagepub.com/social-science/concept/media_consultants

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