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media effects theories  

Definition

  • Media effects theories are, in essence, an umbrella term for intertwined research areas regarding the study of media audiences and effects. Although there have been disagreements about the development of the approaches and what aspects of study need to be highlighted, three main bodies of research can be extracted as the key conceptual ideas about the effects of media. [Source: Encyclopedia of Communication Theory; Media Effects Theories]

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https://concepts.sagepub.com/social-science/concept/media_effects_theories

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