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... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > media equation theory

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media equation theory  

Definition

  • Media equation theory, developed in the 1990s by Byron Reeves and Clifford Nass, argues that we respond to communication media, media technologies, and mediated images as we do to actual people and places. At its simplest, the theory (sometimes referred to as the media equation hypothesis or simply the media equation) can be summarized as media = real life. [Source: Encyclopedia of Communication Theory; Media Equation Theory]

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https://concepts.sagepub.com/social-science/concept/media_equation_theory

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