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... > social science subjects > communication and media studies > media studies > media and society > gender in the media > concepts in gender in the media > media ethnography

Preferred term

media ethnography  

Definition

  • Media ethnography as a field of study is influenced by both humanistic and social scientific inquiry. In general, media ethnography refers to the application of theories, concepts, and research methods from the field of cultural anthropology to the study of media texts. [Source: Encyclopedia of Gender in Media; Media Ethnography]

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https://concepts.sagepub.com/social-science/concept/media_ethnography

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