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Sage Social Science Thesaurus

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... > social science subjects > politics and international relations > political science > campaigns, elections and electoral behavior > media and elections > media polls
... > social science subjects > politics and international relations > political science > campaigns, elections and electoral behavior > polls and public opinion > media polls
... > social science subjects > communication and media studies > media studies > media forms > journalism > consumers and audiences > polls and public opinion > media polls
... > social science subjects > library and information science > information science > publishing > journalism > consumers and audiences > polls and public opinion > media polls
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > consumers and audiences > polls and public opinion > media polls
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > consumers and audiences > polls and public opinion > media polls
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > consumers and audiences > polls and public opinion > media polls

Preferred term

media polls  

Definition

  • News organizations conduct or sponsor public opinion research as part of their ongoing news coverage, including but not limited to election campaign coverage. Media polls, also called "news polls," have attained wide prevalence as a reporting tool but also remain a focus of debate and occasional controversy. [Source: Encyclopedia of Survey Research Methods; Media Polls]

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https://concepts.sagepub.com/social-science/concept/media_polls

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