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media preferences of tweens  

Definition

  • If there is one word that describes tweens' relationship with media, it is multitasking. Unlike any generation before them, today's tweens are surrounded by a dizzying array of media choices, a phenomenon they have learned to negotiate by consuming multiple media at the same time—talking to a friend on a cell phone and instant messaging another friend on the computer while the television plays in the background. [Source: Encyclopedia of Children, Adolescents, and the Media; Tweens, Media Preferences of]

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https://concepts.sagepub.com/social-science/concept/media_preferences_of_tweens

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