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Preferred term

mental accounting  

Definition

  • The terms mental account and mental accounting were coined in the 1980s by Richard Thaler to refer to certain mental representations (accounts) and cognitive processes (accounting) related to decision outcomes and events, particularly transactions involving money. It is useful to distinguish core mental accounts, which are relatively stable structures, from specific mental accounts constructed to represent a new economic decision. [Source: Encyclopedia of Medical Decision Making; Mental Accounting]

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URI

https://concepts.sagepub.com/social-science/concept/mental_accounting

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