Concept information
Preferred term
methodologies for studying consumer culture
Definition
- The range of research methods for studying consumption and consumer culture is diverse and reflects the array of methods that are available generally to researchers in the cultural, psychological, and social sciences. Principally, there are two methodological poles that can be identified in studies of consumer culture. [Source: Encyclopedia of Consumer Culture; Methodologies for Studying Consumer Culture]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/methodologies_for_studying_consumer_culture
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