Concept information
Preferred term
methods of market research
Definition
- Market research is inextricably intertwined with consumer culture. From its origins in the early twentieth century, the primary task of the market research industry has been to provide information and insights on consumers to client organizations. [Source: Encyclopedia of Consumer Culture; Methods of Market Research]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/methods_of_market_research
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