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moral philosophy  

Definition

  • Moral philosophy intersects public relations in the areas of ethical decision making, issues management, and corporate responsibility. Businesses, especially corporations, are faced with a mandate to be good citizens: to behave in the public interest, in a socially responsible manner, as well as in their own interests. [Source: Encyclopedia of Public Relations; Moral Philosophy]

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https://concepts.sagepub.com/social-science/concept/moral_philosophy

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