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multimodal interactions: color-chemical  

Definition

  • Prior to smelling (olfaction) or tasting (gustation) something, we usually see the item producing the smell or taste. This is particularly true when the item is food, which when put in our mouth stimulates taste receptors in the oral cavity and olfactory receptors in the nasal cavity (via what is called retronasal olfaction). [Source: Encyclopedia of Perception; Multimodal Interactions: Color-Chemical]

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https://concepts.sagepub.com/social-science/concept/multimodal_interactions:_color-chemical

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