Concept information
Preferred term
negotiating strategies
Definition
- A critical precursor to new venture growth is the attainment of initial legitimacy, which is a social judgment of acceptance and appropriateness. Thus, before new ventures are able to gather the tangible resources necessary to survive and grow, such ventures must receive initial legitimacy from resource providers. [Source: Encyclopedia of New Venture Management; Negotiating Strategies]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/negotiating_strategies
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