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new media theory  

Definition

  • Although the practice of theorizing new media has a history as long as communication studies itself, the turn to new media theory has only formalized itself since the 1990s. The accelerated diffusion of digital media from telecommunications and information technology sectors in the 1990s has led media and communication studies to be defined by new objects of investigation. [Source: Encyclopedia of Communication Theory; New Media Theory]

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https://concepts.sagepub.com/social-science/concept/new_media_theory

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