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new momism  

Definition

  • Susan Douglas, the Catherine Neafie Kellogg Professor of Communication Studies at the University of Michigan, and Meredith Michaels, a philosophy professor at Smith College, coined the term new momism in their 2004 book, The Mommy Myth: The Idealization of Motherhood and How It Undermined Women. Douglas and Michaels argue that the new momism began to emerge in the 1980s, primarily in the media, and is a highly romanticized myth about motherhood.The new momism is a set of ideals, norms, and practices that seem to value motherhood, but in fact create standards of mothering that are impossible for most mothers to meet. [Source: Encyclopedia of Motherhood; New Momism]

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https://concepts.sagepub.com/social-science/concept/new_momism

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