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Preferred term

normalization of deviance  

Definition

  • “Normalization of deviance” is a concept that refers to social processes by which decisions come to reflect an incremental acceptance of initially unacceptable deviations from the standards held by the members of a group or organization. Originally developed to explain the failure of organizations that engage in high-risk activities, the concept draws attention to patterns of decision making and to culturally conditioned procedures and routines that result in a gradual and unintentional expansion of the threshold of what is considered an acceptable residual risk of failure. [Source: Encyclopedia of Crisis Management; Normalization of Deviance]

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https://concepts.sagepub.com/social-science/concept/normalization_of_deviance

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