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Preferred term

normative ethics  

Definition

  • Normative ethics comprises the study of those actions that moral agents ought to perform. In emphasizing moral obligation, normative ethics is distinguished from more descriptive ethical theories that view ethics primarily as illuminating the way in which moral agents actually do act. [Source: Encyclopedia of Business Ethics and Society; Normative Ethics]

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https://concepts.sagepub.com/social-science/concept/normative_ethics

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