Concept information
Preferred term
not-for-profit marketing
Definition
- the marketing programs and activities of non-profit-seeking organizations, such as government agencies, colleges and universities, museums, social service agencies, or trade associations. [Source: Dictionary of Marketing Communications; Not-For-Profit Marketing]
Broader concept
Entry terms
- NFP marketing
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/not-for-profit_marketing
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}