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Preferred term

organizational image  

Definition

  • Organizational image (OI) can be defined as a construction of the public impressions of an organization created to appeal to an external audience while simultaneously interpreted by the organization's members. Construed external images, projected images, and desired future images can be developed and transmitted by mass media, public relations consultants, and savvy marketers. [Source: Encyclopedia of Career Development; Organizational Image]

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URI

https://concepts.sagepub.com/social-science/concept/organizational_image

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