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... > social science subjects > communication and media studies > communication studies > political communications > political campaigns > personal campaigning
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political campaigns > personal campaigning
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political campaigns > personal campaigning
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political campaigns > personal campaigning
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political campaigns > personal campaigning
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political campaigns > personal campaigning
... > social science subjects > politics and international relations > political science > political communications > political campaigns > personal campaigning
... > social science subjects > sociology > environmental, urban and regional sociology > environmental sociology > politics > political campaigns > personal campaigning
... > social science subjects > politics and international relations > government and politics > politics > political campaigns > personal campaigning
... > social science subjects > business and management > organization studies > organization studies encyc > organizational power, politics, and conflict > politics > political campaigns > personal campaigning
... > social science subjects > politics and international relations > political science > politics > political campaigns > personal campaigning

Preferred term

personal campaigning  

Definition

  • Personal campaigning is a traditional form of office seeking, and despite the importance of media and the Internet in modern campaigns, personal campaigning still plays an important role. Personal campaigning refers to two different aspects of the campaign process: personal interactions between candidates and voters and personal interactions between representatives of the candidate and voters. [Source: Encyclopedia of Political Communication; Personal Campaigning]

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https://concepts.sagepub.com/social-science/concept/personal_campaigning

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