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... > social science subjects > business and management > marketing (business) > marketing mix > promotion (marketing) > personal selling
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > promotion (marketing) > personal selling

Preferred term

personal selling  

Definition

  • Personal selling refers to direct contact between a representative of the organization and potential customers. This contact is usually face-to-face (either in a shop or showroom, or in the customer's home; or in business-to-business markets at the customer's place or work or at an event such as a trade show), but it may also be over the telephone (telesales), or via Internet video, for example Skype. [Source: Encyclopedia of Sports Management and Marketing; Personal Selling]

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https://concepts.sagepub.com/social-science/concept/personal_selling

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