Concept information
Preferred term
personals/personal ads
Definition
- Personals are advertisements placed by individuals in print or online media to signal their availability and desire to meet with others for romantic encounters or relationships. Historically, their growth has paralleled that of the print media. [Source: Encyclopedia of Consumer Culture; Personals/Personal Ads]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/personals_personal_ads
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