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... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > pink pounds/dollars

Preferred term

pink pounds/dollars  

Definition

  • The pink pound, or pink dollar, refers to the spending power of the lesbian, gay, bisexual, transgender (LGBT) community in Britain, the United States, and other countries. In Britain, the value of this market has been estimated at £10 billion, while in the United States it is estimated to be in excess of $600 billion. [Source: Encyclopedia of Consumer Culture; Pink Pounds/Dollars]

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https://concepts.sagepub.com/social-science/concept/pink_pounds_dollars

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