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Preferred term

political public relations  

Definition

  • Political public relations refers to the strategic communication activities of actors participating in the political process that aim at informative and persuasive goals in order to realize single interests. Beyond this rather general outline, however, the concept of public relations is quite inconsistent. [Source: Encyclopedia of Political Communication; Public Relations, Political]

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https://concepts.sagepub.com/social-science/concept/political_public_relations

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