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Sage Social Science Thesaurus

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... > social science subjects > sociology > social change > activism and social justice > media and communications > polling
... > contexts > population characteristics > socioeconomic factors > social change > activism and social justice > media and communications > polling
... > social science subjects > politics and international relations > political science > campaigns, elections and electoral behavior > polls and public opinion > polling
... > social science subjects > communication and media studies > media studies > media forms > journalism > consumers and audiences > polls and public opinion > polling
... > social science subjects > library and information science > information science > publishing > journalism > consumers and audiences > polls and public opinion > polling
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > consumers and audiences > polls and public opinion > polling
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > consumers and audiences > polls and public opinion > polling
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > consumers and audiences > polls and public opinion > polling

Preferred term

polling  

Definition

  • Polling has become a common way for individuals, groups, and societies to gauge public opinion on a variety of issues. Because of the responsiveness and breadth of the media and the greater access to news via different technological means, polling has changed the political landscape by offering instant feedback on how the public feels about various topics and concerns. [Source: Encyclopedia of Activism and Social Justice; Polling]

Broader concept

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URI

https://concepts.sagepub.com/social-science/concept/polling

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