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... > social science subjects > communication and media studies > communication studies > communication theory > cultural orientations > popular culture theories
... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > popular culture theories
... > social science subjects > communication and media studies > communication studies > communication theory > semiotic, linguistic, and discursive orientations > popular culture theories

Preferred term

popular culture theories  

Definition

  • The study of popular culture calls attention to the importance of folk culture—folk stories, ballads, folk theater, and so on—and to various aspects of consumer culture. The topic has generated a great measure of interest among scholars, who have produced a number of important theories and conceptualizations. [Source: Encyclopedia of Communication Theory; Popular Culture Theories]

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https://concepts.sagepub.com/social-science/concept/popular_culture_theories

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