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... > social science subjects > education > education studies > sociology of education > education in society and culture > theories, models, and philosophical perspectives > qualitative research > qualitative data analysis > phenomenological analysis > positioning theory

Preferred term

positioning theory  

Definition

  • Positioning theory can be traced to several sources from within the disciplines of marketing, social psychology, and linguistics. Within the field of marketing, positioning refers to the strategic use of communication to position products in the marketplace. [Source: Encyclopedia of Communication Theory; Positioning Theory]

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https://concepts.sagepub.com/social-science/concept/positioning_theory

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