Concept information
Preferred term
predatory pricing and trading
Definition
- Predatory pricing is an anticompetitive measure employed by a dominant company to protect market share from new or existing competitors. It generally involves temporarily pricing a product low enough to end a competitive threat. [Source: Encyclopedia of Business Ethics and Society; Predatory Pricing and Trading]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/predatory_pricing_and_trading
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