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Preferred term

priming theory  

Definition

  • Cognitive and social psychologists have used priming paradigms since the early 1970s to study how humans process information and how that remembered information affects our behavior. As applied to the media, priming refers to the effects of the content in the media on people's later behavior or judgments. [Source: Encyclopedia of Children, Adolescents, and the Media; Priming Theory]

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URI

https://concepts.sagepub.com/social-science/concept/priming_theory

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