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Preferred term

reputational risk  

Definition

  • Reputational risk, also referred to as reputation risk, is the risk arising from a negative stakeholder perception of an organization's business practices and trustworthiness that can adversely affect its ability to maintain existing or create new business relationships and have continued access to resources. The reputation of an organization is shaped by a host of drivers, among which are the quality and pricing of its products and services, its long-term financial performance, corporate governance and regulatory compliance, human capital and talent management culture, corporate social responsibility, and its communication disclosures both in times of normalcy and in crisis. [Source: Encyclopedia of Crisis Management; Reputational Risk]

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URI

https://concepts.sagepub.com/social-science/concept/reputational_risk

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