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Preferred term

risk aversion  

Definition

  • There are three risk attitudes (risk aversion, risk seeking, and risk neutrality). The risk attitude of “risk aversion” is distinguishable from the concept of “loss aversion.” This entry discusses risk attitudes and then examines the early concepts of risk aversion in the work of mathematician Daniel Bernoulli in 1738 and the psychological research of Amos Tversky and Daniel Kahneman extending the theories in the last quarter of the 20th century. [Source: Encyclopedia of Medical Decision Making; Risk Aversion]

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https://concepts.sagepub.com/social-science/concept/risk_aversion

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