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rock the vote  

Definition

  • Rock the Vote is a nonprofit organization for political advocacy, established in Los Angeles in 1990 by Jeff Ayeroff, co-chief of Virgin Records. Though its political affiliation has been disputed in recent years, the group does claim to be nonpartisan. [Source: Encyclopedia of Political Communication; Rock the Vote]

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https://concepts.sagepub.com/social-science/concept/rock_the_vote

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