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self-affirmation theory  

Definition

  • Self-affirmation theory asserts that people have a fundamental motivation to maintain self-integrity, that is, a perception of themselves as good, virtuous, and efficacious. Self-affirmation theory examines how people maintain self-integrity when they perceive it to be threatened. [Source: Encyclopedia of Identity; Self-Affirmation Theory]

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https://concepts.sagepub.com/social-science/concept/self-affirmation_theory

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