Concept information
Preferred term
soap operas
Definition
- Soap operas are often referred to as a “women's genre.” The term soap operas is used to describe daytime radio and television dramas because of their advertising sponsors, which marketed detergents and other household products to homebound female listeners and viewers. The genre's marketing strategies reinforce the notion that women are soap operas' primary audience, which is based on patriarchal stereotypes (hypothetical male ideals) about what constitutes appropriate female behavior. [Source: Encyclopedia of Gender in Media; Soap Operas]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/soap_operas
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