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Preferred term

social desirability  

Definition

  • Social desirability is the tendency of some respondents to report an answer in a way they deem to be more socially acceptable than would be their "true" answer. They do this to project a favorable image of themselves and to avoid receiving negative evaluations. [Source: Encyclopedia of Survey Research Methods; Social Desirability]

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https://concepts.sagepub.com/social-science/concept/social_desirability

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