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... > social science subjects > psychology > social psychology > social psychology research > methods > social desirability bias
social science subjects > psychology > behavior mechanisms > personality > social desirability bias
... > social science subjects > psychology > behavior mechanisms > human development > personality > social desirability bias
... > social science subjects > psychology > behavior mechanisms > psychology and behavior > mental development and functions > personality > social desirability bias
social science subjects > psychology > personality psychology > personality > social desirability bias
social science subjects > psychology > social psychology > personality > social desirability bias
... > social science subjects > business and management > sociology of work > sociology of work encyc > social psychology of work > personality > social desirability bias
... > social science subjects > sociology > sociology of work > sociology of work encyc > social psychology of work > personality > social desirability bias
... > social science subjects > psychology > applied psychology > industrial psychology > understanding and assessing individual differences > personality > social desirability bias
social science subjects > psychology > social psychology > social psychology research > social desirability bias

Preferred term

social desirability bias  

Definition

  • Bias in the results of interviews or surveys that comes from subjects trying to answer questions as “good” people “should” rather than in a way that reveals what they actually believe or feel. Because social desirability bias is very difficult to study, there is little reliable evidence about its extent. [Source: Dictionary of Statistics & Methodology; Social Desirability Bias]

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https://concepts.sagepub.com/social-science/concept/social_desirability_bias

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