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... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > spiral models of media effects

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spiral models of media effects  

Definition

  • Spiral theories synthesize theories about the choice of media and interpersonal channels and theories regarding communication effects. In so doing, spiral theories propose longitudinal processes that reinforce existing patterns of identity, belief, and behavior for various individuals and subpopulations. [Source: Encyclopedia of Communication Theory; Spiral Models of Media Effects]

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https://concepts.sagepub.com/social-science/concept/spiral_models_of_media_effects

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