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Preferred term

stereotyping  

Definition

  • Stereotyping is the act of representing a group of people based on the assumption that they share certain attributes. The description, a stereotype, is typically an oversimplified, standardized conception or image due to the lack of direct knowledge and experiences those doing the stereotyping have of members of the other group. [Source: Encyclopedia of Business in Today's World; Stereotyping]

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URI

https://concepts.sagepub.com/social-science/concept/stereotyping

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