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... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > store loyalty cards

Preferred term

store loyalty cards  

Definition

  • Loyalty cards appear similar to credit cards and other membership cards: they are small plastic cards that many people keep in their pockets and use when purchasing goods at specific retailers. The loyalty card is usually developed by a single retailer, which offers the card to its customers: if customers subscribe to the card, they become cardholders and receive rewards proportional to their purchases. [Source: Encyclopedia of Consumer Culture; Store Loyalty Cards]

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https://concepts.sagepub.com/social-science/concept/store_loyalty_cards

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