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social science subjects > sociology > social theory > microbehaviorist theory > strength of weak ties
... > social science subjects > psychology > social psychology > group dynamics > group influence > power (sociology) > power and social theory > strength of weak ties

Preferred term

strength of weak ties  

Definition

  • The concept of the “strength of weak ties” was first proposed and developed by Mark Granovetter in a 1973 article of the same title. The argument is that while one might think strong interpersonal ties are more significant than weak for most purposes, this may not be so when what people need is information. [Source: Encyclopedia of Social Theory; Strength of Weak Ties]

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https://concepts.sagepub.com/social-science/concept/strength_of_weak_ties

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