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... > social science subjects > business and management > marketing (business) > consumer culture > consumer culture and the media > textual poachers

Preferred term

textual poachers  

Definition

  • Textual poaching is a term popularized by scholar of fandom Henry Jenkins and used to articulate the processes by which dedicated fans respond to popular media. In this formulation, fans are not simply passive consumers of popular texts but “become active participants in the construction and circulation of textual meanings” (Jenkins 1992, 24). [Source: Encyclopedia of Consumer Culture; Textual Poachers]

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https://concepts.sagepub.com/social-science/concept/textual_poachers

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