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Preferred term

theory of reasoned action  

Definition

  • Theory of reasoned action contributes to the understanding of persuasion theory and human motivation by explaining how actions are the product of behavioral intentions to act in one way rather than some other. Persuasion theory is a broad approach to explain the cognitive and behavioral aspects of human choice and behavior. [Source: Encyclopedia of Public Relations; Theory of Reasoned Action]

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https://concepts.sagepub.com/social-science/concept/theory_of_reasoned_action

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