Concept information
Preferred term
theory of reasoned action/theory of planned behavior
Definition
- The theory of reasoned action and theory of planned behavior have been influential cognitive models for understanding and predicting social behavior across a variety of domains. Both focus on the question of how to determine the likelihood that an individual will engage in a specific behavior. [Source: Encyclopedia of Industrial and Organizational Psychology; Theory of Reasoned Action/Theory of Planned Behavior]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/theory_of_reasoned_action_theory_of_planned_behavior
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