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Preferred term

tie length  

Definition

  • Mark Granovetter's seminal study “The Strength of Weak Ties” shows that people are more likely to hear about a job opening from acquaintances than from friends, even though ties to friends are likely to be stronger. “Strong” and “weak” have a double meaning in Granovetter's usage. [Source: Encyclopedia of Social Networks; Tie Length]

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https://concepts.sagepub.com/social-science/concept/tie_length

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