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... > social science subjects > communication and media studies > communication studies > communication theory > critical orientations > transculturation
... > social science subjects > communication and media studies > communication studies > communication theory > cultural orientations > transculturation

Preferred term

transculturation  

Definition

  • Originally proposed in the 1940s by Cuban anthropologist Fernando Ortiz, transculturation refers to the processes through which multiple cultures produce hybrid cultural elements that cannot be traced to a single originating culture. These elements include symbols, linguistic forms, genres, artifacts, and other forms of communication. [Source: Encyclopedia of Communication Theory; Transculturation]

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https://concepts.sagepub.com/social-science/concept/transculturation

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