Concept information
Preferred term
tween magazines
Definition
- Written for young children between the ages of 8 and 14, “tween” magazines are produced by magazine publishers seeking to extend their marketing, advertising, and branding to children in this age bracket, part of a demographic whose size and disposable income have earned them the “tween” moniker. Representing $10.1 billion in the United States alone, this industry is the fastest-growing global market, including the United Kingdom, Australia, and Korea (according to ). [Source: Encyclopedia of Gender in Media; Tween Magazines]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/tween_magazines
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