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units of analysis  

Definition

  • The persons or things being studied. Units of analysis in research in the social and behavioral sciences are often individual persons but may be groups, political parties, newspaper editorials, unions, hospitals, schools, monkeys, rats, reaction times, perceptions, and so on. [Source: Dictionary of Statistics & Methodology; Units of Analysis]

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https://concepts.sagepub.com/social-science/concept/units_of_analysis

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