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... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > uses, gratifications, and dependency
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > uses, gratifications, and dependency

Preferred term

uses, gratifications, and dependency  

Definition

  • Uses, gratifications, and dependency theories arise from a line of work that focuses on the interdependent relationships among the media system, the larger social system, and media audiences. Together, these theories predict that audiences rely on media to gratify specific needs and in the process develop certain dependencies on the media. [Source: Encyclopedia of Communication Theory; Uses, Gratifications, and Dependency]

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https://concepts.sagepub.com/social-science/concept/uses,_gratifications,_and_dependency

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