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Preferred term

web campaigning  

Definition

  • Web campaigning can be defined as activities with political objectives that are manifested in, inscribed on, and enabled through the World Wide Web. The terms e-campaign or hypermedia campaign are sometimes used synonymously with Web campaigning but may also be used to describe campaigns' use of a broader array of information and communication technologies in addition to the Web. [Source: Encyclopedia of Political Communication; Web Campaigning]

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URI

https://concepts.sagepub.com/social-science/concept/web_campaigning

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