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... > social science subjects > health and social care > health and society > cancer and society > media > willie horton ad
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... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > media > willie horton ad
... > social science subjects > business and management > marketing (business) > marketing > media > willie horton ad
... > social science subjects > communication and media studies > communication studies > political communications > media > willie horton ad
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > media > willie horton ad
... > social science subjects > library and information science > information science > publishing > journalism > political communications > media > willie horton ad
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > media > willie horton ad
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > media > willie horton ad
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > media > willie horton ad
... > social science subjects > politics and international relations > political science > political communications > media > willie horton ad
... > social science subjects > criminology and criminal justice > criminology > race and crime > media > willie horton ad
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... > social science subjects > communication and media studies > communication studies > political communications > political campaigns > willie horton ad
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political campaigns > willie horton ad
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political campaigns > willie horton ad
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political campaigns > willie horton ad
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political campaigns > willie horton ad
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political campaigns > willie horton ad
... > social science subjects > politics and international relations > political science > political communications > political campaigns > willie horton ad
... > social science subjects > sociology > environmental, urban and regional sociology > environmental sociology > politics > political campaigns > willie horton ad
... > social science subjects > politics and international relations > government and politics > politics > political campaigns > willie horton ad
... > social science subjects > business and management > organization studies > organization studies encyc > organizational power, politics, and conflict > politics > political campaigns > willie horton ad
... > social science subjects > politics and international relations > political science > politics > political campaigns > willie horton ad

Preferred term

willie horton ad  

Definition

  • The Willie Horton ad was a political television advertisement used by those sympathetic to Republican George H. W. Bush's campaign during the 1988 presidential election against Democratic nominee Michael Dukakis. The attack ad emphasized Dukakis's support of a weekend furlough program in his home state of Massachusetts, where he served as governor. [Source: Encyclopedia of Political Communication; Willie Horton Ad]

Broader concept

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URI

https://concepts.sagepub.com/social-science/concept/willie_horton_ad

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