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... > social science subjects > business and management > marketing (business) > consumer culture > social divisions and social groups in consumer culture > age and aging

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age and aging  

Definition

  • Until relatively recently, the older consumer has been almost invisible to the wider world. In Western countries, older people have typically been poorer than the rest of the population, and they have been much less engaged in the consumer revolutions of the twentieth century. [Source: Encyclopedia of Consumer Culture; Age and Aging]

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https://concepts.sagepub.com/social-science/concept/age_and_aging

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